What happens when it is scanned
The code holds a tel: link. The camera shows the number and asks whether to call it — no phone will dial straight from a scan, which is exactly the safety behaviour you want on something printed in public.
It removes the most common failure in printed contact details: transcription. Nobody mistypes a digit, nobody drops a country code, and nobody has to hold a leaflet in one hand while dialling with the other.
Write the number for strangers
Include the country code, in the international form, for anything that might be scanned by someone from elsewhere — a hotel, a station, a tourist area, packaging that ships. +34600123456 works from any country; 600123456 works only from inside Spain.
Formatting is up to you: spaces, dashes and brackets are stripped automatically, and a leading plus is kept. Extensions are the one thing to avoid, since support for pauses and ;ext= is inconsistent enough that a main number plus a printed instruction is more reliable.
Where a call code beats the alternatives
Use it on trade signage, delivery notices, taxi and workshop stickers, machine faceplates, real-estate boards and anywhere someone is standing outdoors with one free hand. It also works offline in the sense that matters: no data connection is needed, only signal.
If you would rather receive a message than a call, an SMS or WhatsApp code is often better for the same surface — they let people write to you outside opening hours instead of hanging up.
What goes inside the code
The simplest payload on the site:
tel:+34600123456- the
+is kept; spaces, dashes and brackets are removed - phones always ask before dialling, so a scan can never place a call by itself
Before you print it
- Use the international format with the country code on anything a visitor might scan.
- Print the number as text next to the code. It is short, and people trust digits they can see.
- Label the code "Call us" — a bare square gives no reason to raise a camera.
- On outdoor signage, print it large and keep the quiet zone; scanning distance scales with size.